What kind of USB cable do I need to play music from my phone to my Kia car stereo's USB port?

This kind of connection is what my Kia car audio needs to play music from my phone that is plugged into the usb port. I tried using both a data transfer USB cord and an aux cable to connect my phone, but this radio shows a reading error. How is this cord different from other ones I’ve tried that let me use the USB plug to play songs from my phone?
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